Laqshya Media Group has secured exclusive advertising rights at the Alluri Sitarama Raju International Airport in Bhogapuram.
The greenfield airport serves as the new commercial aviation gateway for Visakhapatnam.
Under the mandate, Laqshya will manage the airport's advertising inventory across multiple formats.
These include digital advertising, static displays, branded spaces and experiential advertising formats.
The advertising infrastructure will be planned around passenger movement, dwell time and the architecture of the terminal.
The airport currently handles scheduled commercial traffic for Visakhapatnam under the IATA code VTZ.
According to the report, it records around 52–54 daily air traffic movements and approximately 7,000 passengers per day.
The airport has an initial design capacity of six million passengers annually.
Bhogapuram becomes the fourth airport in Laqshya Media Group's airport media portfolio.
The company already has airport media operations associated with Hyderabad, Cochin and Noida airports.
The new mandate also strengthens Laqshya's existing business relationship with the GMR Group.
The development is expected to create new advertising opportunities for brands seeking visibility among passengers travelling through the Visakhapatnam region's key aviation gateway.