Visakhapatnam, October 16, 2024: BIG HELLO, a speciality fashion brand for plus-sized people, has recently launched its seventeenth retail experiential store in Visakhapatnam.

Nestled within the prime locations of the city, the store reflects a tasteful and stunning aesthetic in its interiors. 

The Big Hello store in Visakhapatnam offers stylish and high-quality fashion apparel and accessories designed specifically for the plus-sized men and women including both ethnic and western wear. It caters to the requirement of clothing for any occasion whether casual, formal, festive with trendy launches of new apparel collections in offline as well as online stores throughout the season.

The store is designed as an ‘Experience Stores’ that features vibrant interiors with dancing mannequins and excellent and engaging customer service, representing the lively and happy spirit of the brand. Big Hello is the first brand in India to provide a dedicated lounge for its customers to sit and shop comfortably, enhancing their retail shopping experience.

Commenting on the occasion, Mr. Vishnu Prasad, CEO & Founder, Absolute Brands and Retail Private Limited (ABRPL) said, " We are delighted to launch our 17th store in Visakhapatnam for the plus sized individuals. As the first plus-size brand of India, we have received an overwhelming response from our customers for catering to their clothing requirements in a fashionable way. BIG HELLO celebrates every plus-size individual by offering a wide range of apparel pertaining to sizes, from smaller plus sizes to more generously sized options, catering to diverse body shapes and styles.”

Big Hello offers both the genders with perfect and highly technical fits and finishes for every body type, occasion, mood, and moment. The wide range of apparel includes shirts and t-shirts, trousers, jeans, chinos, shorts, blazers, kurtas, ethnic bottom-wear, and bandh galas. The brand also offers a wide range of accessories including belts, tummy tucker, scarves, ties, pocket squares, and suspenders.

With this launch, Big Hello has taken its total retail footprint to 18 locations across Chennai, Bangalore, Hyderabad, Vijayawada, and Guntur. Big Hello is owned by Absolute Brands and Retail Private Limited (ABRPL), a fast-growing fashion retailing company founded by Vishnu Prasad.

The specialty fashion brand aims to open 50 new stores in a span of one year as a part of the dedicated national retail expansion strategy. Majority of the stores are located in Southern India mainly comprising states like Tamil Nadu, Telangana, Andhra Pradesh, Karnataka and Kerala. The brand also runs an e-commerce store and plans to open more stores across India in the near future.

About Absolute Brands and Retail Private Limited (ABRPL):

Absolute Brands is a forward-thinking omni-channel lifestyle and fashion company dedicated to launching a series of sharply focused brands that redefine industry norms. It was founded by Mr. Vishnu Prasad in the year 2023, with the flagship store being in Bangalore, it is one of the most promising brands, which is rapidly expanding across India. With a commitment to innovation, sustainability, and personalized solutions, Absolute Brands is set to transform the fashion landscape for Indian consumers. 

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