Content marketing has proven to be the best organic growth strategy. Without the right SEO content strategy, your growth efforts would be futile.

Planning to win the long-term organic traffic battle? Here’s a reliable game plan to get you started.
Identify your target audience:
Imagine listening to an ad you don’t connect with. You would hardly pay attention, right?  The same is the case with online users. If you don’t create content that they relate to, they won’t read it. So, you need to understand your audience. Know your current customers, your competitors’ customers, your offering, and your brand's perception in depth. Then, use this information to segment your market and represent these observations through various user personas.

Define your topic areas:
Now, start brainstorming topics based on their problems. Simultaneously, pick topics that interest your audience and enable you to showcase your purpose and expertise.
Go a step further and think about the one thing that differentiates you from your competition. Then, use it to stand out. Further, use the target audience analysis to create a list of topic areas.

Conduct keyword research:
In this step, leverage the topic areas to come up with phrases you believe best describe your offering.
Then, run this list against a reliable keyword research tool. That way, you can discover similar phrases you’ve missed and include them in your search too. Now, shortlist keywords with high search volume and low competition.
 

Study the SERPs:
After searching for keywords, check your current competition for each keyword in the Search Engine Results Page (SERP). Analyze every detail, such as the type of content, the media used in the content, and the structure of the content.
Using these details, chalk out your content strategy for each keyword or query.

Create meaningful and interesting content:
Now, start creating highly engaging and informative content. Don't limit yourself to blogs and articles. Go ahead and use the same keywords effectively in web pages, e-books, infographics, and white papers, too.
Before publishing, check if you’re putting out the right information in a grammatically correct and pleasing tone.

SEO isn’t just a one-time process. It’s a continuous process based on a customer-centric approach. So, focus on what your audience wants and provide it to them in a palatable manner.
Do you require further clarification? Contact our SEO experts at PIXEL RUN right away!