2021 was no doubtedly the year of non-fungible tokens (NFTs), as a means of investing in digital art. Just like that, 2022 appears to be the year of virtual fashion. If you're wondering why we're saying this, it's because we believe it.

Luxury brands are targeting the up-and-coming industry to cater to their virtual clients, thanks to the development of the metaverse, a digital environment where individuals can speak and engage with one another through their online avatars. Mark Zuckerberg, the founder of Facebook, gave us a glimpse into the Internet's future in October of last year.

The Harvard dropout demonstrated how social media can extend into a virtual world where users may create their avatars to communicate with one another. He did this by rebranding his company as Meta. Users will be able to construct the most creative versions of themselves in virtual space. And there's the fashion where there's creativity.
 
Gucci’s creative approach to the Metaverse

Gucci celebrated its 100th-anniversary last year by establishing a virtual Gucci Garden on Roblox, demonstrating how far the brand has come. The virtual Gucci Garden was identical to the physical environment and was divided into themed rooms.

Visitors could immerse themselves in the creative vision and influences of the Italian luxury brand. It was inspired by the archetypal design of Florence.

Firsts of Balenciaga collaboration in Metaverse

Last year, Balenciaga debuted its clothing range on the video game Fortnite. The Fortnite x Balenciaga collaboration was the game's first premium collaboration, and it came with both digital and physical components. Virtual fashion was achieved in the game with skins and costumes that mirrored the physical Balenciaga retail collection.
 
Users will be spoilt for choice with companies like Louis Vuitton, Burberry, and Nike making their way into the metaverse digital fashion realm. It will not only be traditional fashion brands but also exclusive virtual clothing brands, that will offer a variety of outfits for your metaverse avatar.

"We hope to prove that some outfits can only be purchased in their digital versions," DressX says of their concept. Instead of shopping less, shop for digital fashion."

Users will be able to display their mood and personality in whatever way they desire on Metaverse. Users can refresh and reinvent themselves in a variety of ways, from altering their gender to changing their age.

By Yashaswinii