In the bustling realm of digital advertising, Andhra Pradesh emerges as the undisputed champion, flexing its financial muscle with an impressive spending spree on Meta platforms.

Between February 8 and May 7, a whopping Rs 9.38 crore was funneled into advertising campaigns, marking the highest expenditure on Meta across the nation during the past 90 days.

As the political landscape heats up with Lok Sabha and Assembly elections slated for May 13, Andhra Pradesh not only prepares for the democratic process but also solidifies its presence in the digital sphere.

Meanwhile, Tamil Nadu trails behind, occupying a distant second position with an advertising expenditure of Rs 8.1 crore during the same period.

Meta, the parent company encompassing social media giants like Facebook, Instagram, and WhatsApp, continues to wield significant influence in the digital advertising arena.

Andhra Pradesh's dominance underscores the region's strategic utilization of these platforms to engage with its populace and amplify its message during this crucial juncture of electoral fervor.

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