In a strategic move aimed at strengthening its operations in India, Apple has expanded its partnership with the Tata Group by assigning it the responsibility for after-sales repair services of iPhones and MacBooks across the country. This development highlights Apple’s continued efforts to localize its operations and enhance customer experience in one of its fastest-growing markets.

Tata Group, a long-time partner in Apple’s manufacturing network, already assembles iPhones in India at three state-of-the-art facilities located in the southern region. With this new collaboration, Tata will now handle customer service operations as well, signaling a significant shift in Apple’s India strategy—from merely assembling devices to offering comprehensive lifecycle support.

This move is expected to reduce turnaround times for repairs, improve service availability, and increase customer satisfaction. It also aligns with the Indian government’s "Make in India" and "Digital India" initiatives, which promote local manufacturing and technology integration.

Industry analysts believe that the strengthened alliance between Apple and Tata could also pave the way for more localized production and service operations in the future, possibly including laptops and other Apple devices.

With India emerging as a critical hub for both manufacturing and consumption, Apple’s deepening ties with Tata Group reflect its long-term commitment to the region.