• Friday, 22nd November 2024

Waltair Division Sets New Benchmark in Non-Fare Revenue Generation



In a significant achievement, the Waltair Division has surpassed previous records in non-fare revenue, marking a remarkable 48% increase over the last year.

From April 2023 to February 2024, the division's Non-fare Commercial Earnings reached Rs. 7.61 crore.

This success can be attributed to the division's strategic focus on marketing efforts both at stations and on trains.

Waltair Division Railway Manager (DRM) Saurabh Prasad emphasized that various initiatives played a pivotal role in this impressive growth.

These initiatives include the introduction of air-conditioned lounges, coach restaurants, bike rentals, and advertising opportunities on the Vande Bharat Express.


Looking ahead, the division has ambitious plans to further enhance its non-fare revenue.

This includes expanding coach restaurants to more stations, establishing food courts and commercial zones at 15 Amrit Stations, and introducing modern amenities such as baggage scanning and leasing of station space.

Noteworthy milestones have already been achieved, such as the inauguration of a coach restaurant at Visakhapatnam in September 2023 and the establishment of the first coach restaurant in Odisha at Rayagada Station in October 2023.

The division is actively pursuing more such initiatives to elevate its non-fare revenue to unprecedented levels, setting new benchmarks in the process.

 

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